Food Distributors – Everything I have learned in the last 3 years

Foodservice Distributors – Everything I have learned in the last 3 years

“Hey Swati, I love your Gluten free onions for our burgers. So what’s your RTM?”

Ever been caught by this question by your favourite restaurant that you have chased two years to get a listing with?

RTM (Route to Market) is the wheels on which your product travels from your manufacturer/warehouse to the kitchen/ office/ hotel/ /restaurant/ vending machine of your foodservice customer.

In simpler terms, RTM are the many local, regional, national and international foodservice distributors who are running the length and breadth of the country delivering to hospitality outlets. These entities specialise in sourcing, warehousing, inventory management, consolidating and delivering a wide array of food and beverage products to foodservice establishments of vastly varying sizes and offerings. 

Operating as intermediaries, they facilitate the efficient distribution of goods from manufacturers and producers to end-users, ensuring a steady supply of high-quality products to meet the demands of diverse clientele.

Are foodservice distributors required? 

In one word YES.

In more words, here is why:

Imagine you’re Burger King.  

So now you’re a network of 500 outlets (owned, franchised or both), with 30 items on your menu. 

Each of these 30 items made of 10 different ingredients – some ambient, some fresh, some chilled and others frozen – each with a different shelf life, storage and transport conditions.

Add to this 20 condiments and 10 drinks that you offer your customers on a daily basis.

You then also have about 50 types of table and serve ware to complete the restaurant experience.

This leads to 380 different ingredients (again ambient, fresh, chilled, frozen) and materials that you need in your kitchen everyday for you to fully operate and serve your customers. 

380 products PER 500 outlets!

Or 500 outlets with a demand of 380 products that they would require at varying rates, times of the week and volumes to function seamlessly on a day-to-day basis.

And now let’s turn the table and imagine you are the producer of the perfect sauce for Burger King Whopper. The development team loves your sauce, (by some grace of god) procurement agrees with the price and your BRC AA manufacturer can make them in the tens of thousands. 

All you need to do is SUPPLY.

BUT who takes your perfect sauce from your manufacturer to those 500 outlets at the rate, days and volumes they want ?

And that, my friends, would be the foodservice distributors.

They deal with an unbelievable amount of unpredictability across lines, rate of sales (ROS), inventory, storage conditions, transport conditions and logistical network to bring your one unique product to that dream customer bridging the gap between producers and end-users all the way from John O’Groats to Land’s End.

You may also like


Contact Us

Frequently Answered Questions

What are Sprinkles ?

Sprinkles are seasoning mixes of superfood seeds, spices and herbs that are an easy way to add flavour, texture and nutrition to everyday meals.

While a spice mix is usually used during cooking, sprinkles are ready to eat and can be added on top of finished meals to improve the flavour and visual impact of the dish.

A Sprinkle a day keeps the bland away. Sprinkles can be your chef’s new best friend to quickly add layers of flavour to a base recipe.
For example, the same base soup can be flavours with a Coconut Thai Sprinkle or a Japanese Shichimi Sprinkles creating two completely unique end dishes.
Our sprinkles are also premixed in the right proportions to cut down cooking time for your kitchen staff.

We only use BRC certified suppliers and contractors for our entire supply chain.
We also do positive release for evert batch produced ensuring full quality assurance.

Yes. With 5 years of development experience for some of the leading food manufacturers and restaurant chains across UK.
We can take your sprinkle/seasoning brief from an idea to samples and finally to production.
Please see more here

We take approximately 4 weeks for our bespoke service.
This includes collecting brief, creating 2 bespoke sprinkles and fine tuning your preferred one to a final recipe.
Of course, based on any specific requirements like specialised ingredients or delays in feedback can make the process longer.
Please see more details here

We usually take 4 weeks from acceptance of purchase order to delivery.
If your lead times are shorter, please do discuss this with us.

All our products are Nut Free. We offer Allergen Free alternatives to some of the usual commercial ingredients like our Gluten Free Crispy Fried OnionSesame Free Togarashi and Nut Free Dukkah.
To see our full range of allergen free opliions, please see here