Chat with Rich Manning – Vegetarian Express

At Cheeky we have had the honour of working with one of the leading foodservice distributors of UK – Vegetarian Express.

In our 3 years of supply relationship, I have worked closely with Rich Manning, Purchasing & Supply Chain Director at Veg Express.

So I sat down with Rich to explore his insights into the foodservice industry from the distributors point of view, and how suppliers can identify new product opportunities and approach & work with leading foodservice distributors.

Please tell us about your role at Vegetarian Express

Firstly and foremostly my role to direct and support my incredible team. I am firm believer that if you surround yourself with talented people, as I have the privilege to work with, the majority of the role is associated with mentally supporting the team and the minority is technical elements of the job.

The Purchasing and Supply Chain team at Vegetarian Express manage over 1,300 products, across all 3 temperature categories, collaborating with over 140 supply partners. We are proud to work with a supply network of mostly small medium enterprise (SME) businesses. For VE, we value the flexibility and dynamism that small operators can offer, it is especially important as we strive to curate a highly differentiated, quality led product portfolio.

How is your Ambient, Chilled & Frozen distribution handled?

We have a central distribution model, so everything is currently held in our Watford depot. We are probably at the last 12 months of capacity at this site so we will likely move to a secondary depot model – something in the north and south because of where we are in our evolution. Most modern wholesaler have multi temperature depots which makes foodservice distribution more efficient in terms of picking and packing from one location.

We operate a hub and spoke model, so everything is picked and packed at the hub which is our Watford depot. And then moved further to the spokes.

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FROM NICE TO KNOCKOUT WITH JUST A SPRINKLE!

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Frequently Answered Questions

What are Sprinkles ?

Sprinkles are seasoning mixes of superfood seeds, spices and herbs that are an easy way to add flavour, texture and nutrition to everyday meals.

While a spice mix is usually used during cooking, sprinkles are ready to eat and can be added on top of finished meals to improve the flavour and visual impact of the dish.

A Sprinkle a day keeps the bland away. Sprinkles can be your chef’s new best friend to quickly add layers of flavour to a base recipe.
For example, the same base soup can be flavours with a Coconut Thai Sprinkle or a Japanese Shichimi Sprinkles creating two completely unique end dishes.
Our sprinkles are also premixed in the right proportions to cut down cooking time for your kitchen staff.

We only use BRC certified suppliers and contractors for our entire supply chain.
We also do positive release for evert batch produced ensuring full quality assurance.

Yes. With 5 years of development experience for some of the leading food manufacturers and restaurant chains across UK.
We can take your sprinkle/seasoning brief from an idea to samples and finally to production.
Please see more here

We take approximately 4 weeks for our bespoke service.
This includes collecting brief, creating 2 bespoke sprinkles and fine tuning your preferred one to a final recipe.
Of course, based on any specific requirements like specialised ingredients or delays in feedback can make the process longer.
Please see more details here

We usually take 4 weeks from acceptance of purchase order to delivery.
If your lead times are shorter, please do discuss this with us.

All our products are Nut Free. We offer Allergen Free alternatives to some of the usual commercial ingredients like our Gluten Free Crispy Fried OnionSesame Free Togarashi and Nut Free Dukkah.
To see our full range of allergen free opliions, please see here