In March 2021, Wagamama approached us with a very simple brief –

“Can you supply us Gluten Free Crispy Fried Onions?”

In an effort to make their menu more accessible to celiac customers, Wagamama were looking to eliminate gluten from ingredients where it wasn’t required.


Crispy Fried Onions was not a product that we manufactured or supplied before.
But they fit the umbrella of Savoury Sprinkles and our passion to create allergen free and nutritionally beneficial ingredients for our customers.
So we set out on a 9 month development cycle to identify the right manufacturer, ingredients, processes, and final product that would deliver on –

  1. Flavour
  2. Crispness
  3. Shelf Life
  4. Nutritional advantages over current commercial competitors.


After 9 months of rigorous trials and tweaks, we finally created a product that not only fit the original brief of being gluten-free but was additionally-

  1. 22% less Calories
  2. 50% less Fat
  3. 87% less Saturated Fat
  4. Palm Oil Free

Since March 2022, the Cheeky Food Gluten Free Crispy Fried Onions have been used on the Wagamama menus across the country helping their mission of offering more allergen-friendly options to their customers without compromising on taste.

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Vegetarian Express

We made our first contact with Vegetarian Express in Feb 2021. With their vision of being the leading distributors of plant based ingredients, it really was a no brainer that they would be the ideal partners for our savoury sprinkle.


In August 2021, Itsu approached us for an urgent enquiry to create a Sesame Free Shichimi Togarashi for some of their upcoming dishes within a month.


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Frequently Answered Questions

What are Sprinkles ?

Sprinkles are seasoning mixes of superfood seeds, spices and herbs that are an easy way to add flavour, texture and nutrition to everyday meals.

While a spice mix is usually used during cooking, sprinkles are ready to eat and can be added on top of finished meals to improve the flavour and visual impact of the dish.

A Sprinkle a day keeps the bland away. Sprinkles can be your chef’s new best friend to quickly add layers of flavour to a base recipe.
For example, the same base soup can be flavours with a Coconut Thai Sprinkle or a Japanese Shichimi Sprinkles creating two completely unique end dishes.
Our sprinkles are also premixed in the right proportions to cut down cooking time for your kitchen staff.

We only use BRC certified suppliers and contractors for our entire supply chain.
We also do positive release for evert batch produced ensuring full quality assurance.

Yes. With 5 years of development experience for some of the leading food manufacturers and restaurant chains across UK.
We can take your sprinkle/seasoning brief from an idea to samples and finally to production.
Please see more here

We take approximately 4 weeks for our bespoke service.
This includes collecting brief, creating 2 bespoke sprinkles and fine tuning your preferred one to a final recipe.
Of course, based on any specific requirements like specialised ingredients or delays in feedback can make the process longer.
Please see more details here

We usually take 4 weeks from acceptance of purchase order to delivery.
If your lead times are shorter, please do discuss this with us.

All our products are Nut Free. We offer Allergen Free alternatives to some of the usual commercial ingredients like our Gluten Free Crispy Fried OnionSesame Free Togarashi and Nut Free Dukkah.
To see our full range of allergen free opliions, please see here