In March 2021, Wagamama presented Cheeky Food with a unique challenge: to develop Gluten Free and Palm Oil Free Crispy Fried Onions.

This request was driven by Wagamama’s commitment to enhance the inclusivity of their menu, specifically aiming to cater to the needs of celiac customers by minimising unnecessary gluten in their ingredients. 


Previously not a product in Cheeky’s lineup, Crispy Fried Onions represented a new venture but aligned well with their expertise in savoury sprinkles and commitment to allergen-free offerings. The development process spanned an ambitious nine months, during which Cheeky meticulously selected the appropriate manufacturing partners and optimised the product on several critical fronts:  

1. Flavour – Ensuring a rich, savoury taste that closely mimics traditional fried onions.  

2. Crispness – Achieving a satisfying texture crucial for the perfect culinary experience.  

3. Shelf Life – Extending the freshness and usability of the product to meet commercial needs.  

4. Nutritional advantages – Focusing on creating a healthier option that would offer substantial improvements over existing market choices.  


The development phase culminated in the successful creation of Gluten Free Crispy Fried Onions that excelled beyond the original specifications, showcasing significant nutritional improvements:  

1. 22% fewer calories – Offering a lighter option without compromising taste.  

2. 50% less fat – Contributing to a healthier diet.  

3. 87% less saturated fat – Greatly reducing the unhealthy fat content.  

4. Completely free from palm oil – Enhancing the environmental friendliness of the product.  

Starting in March 2022, these innovative onions have been featured across Wagamama’s UK menus, aligning with their mission to provide more allergen-friendly choices and ensuring that customers with dietary restrictions do not have to sacrifice flavour for health. 

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We made our first contact with Vegetarian Express in Feb 2021. With their vision of being the leading distributors of plant based ingredients, it really was a no brainer that they would be the ideal partners for our savoury sprinkle.


In August 2021, Itsu approached us for an urgent enquiry to create a Sesame Free Shichimi Togarashi for some of their upcoming dishes within a month.


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Frequently Answered Questions

What are Sprinkles ?

Sprinkles are seasoning mixes of superfood seeds, spices and herbs that are an easy way to add flavour, texture and nutrition to everyday meals.

While a spice mix is usually used during cooking, sprinkles are ready to eat and can be added on top of finished meals to improve the flavour and visual impact of the dish.

A Sprinkle a day keeps the bland away. Sprinkles can be your chef’s new best friend to quickly add layers of flavour to a base recipe.
For example, the same base soup can be flavours with a Coconut Thai Sprinkle or a Japanese Shichimi Sprinkles creating two completely unique end dishes.
Our sprinkles are also premixed in the right proportions to cut down cooking time for your kitchen staff.

We only use BRC certified suppliers and contractors for our entire supply chain.
We also do positive release for evert batch produced ensuring full quality assurance.

Yes. With 5 years of development experience for some of the leading food manufacturers and restaurant chains across UK.
We can take your sprinkle/seasoning brief from an idea to samples and finally to production.
Please see more here

We take approximately 4 weeks for our bespoke service.
This includes collecting brief, creating 2 bespoke sprinkles and fine tuning your preferred one to a final recipe.
Of course, based on any specific requirements like specialised ingredients or delays in feedback can make the process longer.
Please see more details here

We usually take 4 weeks from acceptance of purchase order to delivery.
If your lead times are shorter, please do discuss this with us.

All our products are Nut Free. We offer Allergen Free alternatives to some of the usual commercial ingredients like our Gluten Free Crispy Fried OnionSesame Free Togarashi and Nut Free Dukkah.
To see our full range of allergen free opliions, please see here