Vegetarian Express

The Brief

Cheeky Food made its first contact with Vegetarian Express in Feb 2021. With their vision of being the leading distributors of plant based ingredients, it really was a no brainer that they would be the ideal partners for our savoury sprinkle.

The country was coming in and out of lockdowns and, with the business landscape changing unpredictably – suppliers going into administration, consolidating lines and/or reducing foodservice supply was becoming necessary.

Vegetarian Express wanted to work with suppliers who believed in providing exciting plant based ingredients for their growing customer base and would help them replace and launch more lines in their own Vegetarian Express branding.  

The Action

We agreed to start working with Vegetarian Express with just one line – our Gluten Free & Palm Oil Free Crispy Fried Onion.

We also agreed to explore further opportunities together including that Cheeky Food became one of their partners to develop and supply Vegetarian Express branded lines (where it aligned with the interest of both businesses).  

The Results

Our Gluten Free Crispy Fried Onions have been a best seller on the Vegetarian Express platform for over two years now! In these two years we have also developed, manufactured and supplied three further lines of sprinkles (that do not directly compete with our own branded items) in the Vegetarian Express brand.

We have developed a partnership where both businesses feel invested in helping the other grow. As such going forward we are looking to launch more lines not just within the sprinkle category but also (hopefully) expand to other categories where we can leverage on our relations with overseas manufacturers and help both businesses grow mutually.

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Contact Us

Frequently Answered Questions

What are Sprinkles ?

Sprinkles are seasoning mixes of superfood seeds, spices and herbs that are an easy way to add flavour, texture and nutrition to everyday meals.

While a spice mix is usually used during cooking, sprinkles are ready to eat and can be added on top of finished meals to improve the flavour and visual impact of the dish.

A Sprinkle a day keeps the bland away. Sprinkles can be your chef’s new best friend to quickly add layers of flavour to a base recipe.
For example, the same base soup can be flavours with a Coconut Thai Sprinkle or a Japanese Shichimi Sprinkles creating two completely unique end dishes.
Our sprinkles are also premixed in the right proportions to cut down cooking time for your kitchen staff.

We only use BRC certified suppliers and contractors for our entire supply chain.
We also do positive release for evert batch produced ensuring full quality assurance.

Yes. With 5 years of development experience for some of the leading food manufacturers and restaurant chains across UK.
We can take your sprinkle/seasoning brief from an idea to samples and finally to production.
Please see more here

We take approximately 4 weeks for our bespoke service.
This includes collecting brief, creating 2 bespoke sprinkles and fine tuning your preferred one to a final recipe.
Of course, based on any specific requirements like specialised ingredients or delays in feedback can make the process longer.
Please see more details here

We usually take 4 weeks from acceptance of purchase order to delivery.
If your lead times are shorter, please do discuss this with us.

All our products are Nut Free. We offer Allergen Free alternatives to some of the usual commercial ingredients like our Gluten Free Crispy Fried OnionSesame Free Togarashi and Nut Free Dukkah.
To see our full range of allergen free opliions, please see here