Taiko Foods are a leading sushi manufacturer in the UK, supplying delicious and beautifully crafted sushi to many multiples across the country.
They value good quality ingredients that would help their sushi platters stand out on the supermarket shelves.
In August 2021, Swati started experimenting with coloured sesame seeds – sounds crazy right!
But she wanted to have a play with all natural plant based colours and sesame seeds to see if it could result in a product that had never been seen before.
For about 3 months, Swati worked on what possibilities could arise from this whacky experiment – if nothing else, it was great fun for her kids to watch and they loved the new colours that kept emerging (many failed results were used in craft projects)
By October 2021 it was clear that these trials were creating some Cheeky magic.
We ended up making UK’s first range of Coloured Sesame Seeds –
- Dark Green
- Pretty Pink
We presented the products to Taiko’s NPD team who immediately loved the plethora of opportunities it could create as a sushi topping.
With Taiko’s belief in our products, in April 2022 they used our Bright Orange sesame seeds on their new sushi in Waitrose stores.
By July 2022, they further used all three colours in a premium range for Lidl stores across the entire country that are flying off the shelves!