In August 2021, Itsu approached us for an urgent enquiry to create a Sesame Free Shichimi Togarashi for some of their upcoming dishes within a month
Looks like Togarashi, Tastes like Togarashi – but without Sesame !!??
From concept to production in under 4 weeks !!?? Just the challenge we love at Cheeky!
With our extensive experience in NPD and procurement, we created 2 options for Itsu within a week.
Key was to balance the flavours, and replacing sesame with allergen free ingredients that still delivered the earthiness and right texture to the end product.
We presented the two options to the Itsu team and they immediately selected their favourite.
The task at hand was still not complete – we had to now get the final recipe to production within 2 weeks and into the Itsu stores. No problem at Cheeky!
We finally delivered the product, in time with a record turn around from brief to delivery of a completely new style of product in under 4 weeks!
Our Sesame Free Togarashi has now replaced the traditional togarashi at all Itsu outlets.
It wasn’t easy, but who said easy is fun